Top 3 SEO Tips Every Small Business Should Know
Hey there!
If you’re running a small business, let’s chat about what can seriously help you get noticed online: SEO, or search engine optimization. I know, I know—it sounds fancy and complicated, but trust me, it’s not as scary as it seems.
If you’re anything like me, you do a bit of research before making a big purchase, right? You want to feel seen and understood, not just like another number being pushed toward the checkout page.
I’m sharing my three-go-to SEO tips that’ll help you connect with your customers and get your business out there.
1. Make Your Product Descriptions Pop with Blog Posts
First off, let’s talk about product descriptions. They can be kind of boring, can’t they? Spice them up by linking to blog posts or articles right in the descriptions. It’s a game-changer!
Picture this: you are selling coffee. Now you have this rare coffee bean for sale. When people click on it, they see the tasting notes and price. But what if you included a link to an article that dives into the story behind that coffee? You could talk about where it’s grown, how it’s processed, and why it’s so special, how to brew it to maximize the flavour, how to store the coffee to keep ot fresh as long as possible.
Suddenly, your customers aren’t just buying coffee—they’re buying a whole experience! They’re confident about the purchase, they understand more what they’re paying for and hey - they’re becoming coffee gourmets. Next time the neighbour comes over for a cup of java, this dude can actually educate them about this specialty coffee.
When people spend more time on your site reading these articles, search engines notice, they can see the total time spent on the site, on a particular page.
It also sees that since you’re selling coffee and you’re educating your customers, your authority grows.
That helps to push your site up on Google Search. Get creative with your articles!
Use fun headings, bullet points, and eye-catching images, keep your community interested. You can always send out a newsletter featuring this article and give them a slight hint to purchase the coffee.
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2. Be Yourself—SEO Won’t Change You
One of the biggest traps people fall into is letting SEO turn them into someone they’re not. Sure, you want to use keywords, but don’t sacrifice your voice.
People want to connect with you, not some generic brand or a tagline from ChatGPT. Those can get spotted easily.
Keep your site relevant for the robots, yes, but don’t forget about the main point of your universe - the customer!
I recently saw a tagline from a virtual assistant service that said, “If you want to go to the moon, I’ll be on the phone with NASA, getting you the best deal.”
It’s quirky and funny, right?
It shows personality and makes you remember them.
They’re saying, “I’m fun and relatable, and I get what you need!”
When you write your content, let your personality shine through. Share your stories, use humor, and talk to your audience like they’re your friends. If you stay true to yourself, people will feel that connection and come back for more.
And don’t forget to keep your writing clear and easy to read. Break it up with short paragraphs and headings, use different fonts, different sizes, maintain white space as well - so it’s not a wall of text!
3. Nail Your Slugs for Local Search
Next up, let’s chat about slugs—those little bits at the end of your URLs. You might not think they matter much, but they do! Including relevant keywords in your slugs can give your SEO a nice little boost.
Say you’re a dentist in Calgary.
When creating your contact page, instead of a plain old URL like www.dentistwebsite.com/contact, why not make it more descriptive?
Try something like
www.dentistwebsite.com/dentist-emergency-calgary-downtown.
This tells visitors they can come to the office after hours, when that annoying wisdom tooth is bothering them again.
This is a smart way to get the search engine interested as well.
This is especially great for local SEO. When potential clients search for services nearby, a clear slug can help you pop up in search results. Take a few minutes to check your slugs and make sure they’re working for you.
And hey, after you make those changes, remember to submit your site for indexing. Otherwise, it might take forever for search engines to catch up, and we don’t want that!
Bonus Tip: Keep an Eye on Your SEO Progress
Finally, let’s talk about tracking your SEO hard work.
If you’re going to put in the work, you want to know it’s paying off, right?
Use tools like Google Analytics and Google Search Console to keep tabs on your website traffic and keyword rankings.
Look for metrics like page views and bounce rates. If you notice certain pages are doing really well, take a closer look at what’s working and see if you can replicate that success. And don’t forget about your keywords—track which ones are driving traffic and adjust your strategy as needed.
Conclusion
So, there you have it—three SEO tips to help your small business get noticed.
By adding blog posts to your product descriptions, staying true to your authentic self, optimizing your slugs, and keeping track of your progress, you’ll attract more visitors and keep them engaged.
You’ve got this!
Need Help with SEO?
Feeling a bit overwhelmed? Don’t worry; you’re not alone.
If you’d like some personalized help with your SEO strategy, I’m here for you.
I offer tailored SEO and website services to help small businesses like yours shine online.
Whether you need help optimizing your content, setting up your website, or creating a solid strategy, I’ve got you covered.
