Is SEO Dead? The Truth About AI Search and Blogging
Lately, there's been a lot of noise about SEO being useless now that Google is pushing AI-generated search results. Some people say blogging is a waste of time and only landing pages matter. But is that true?
Let’s cut through the hype—and if you're looking to make SEO work for your business, keep reading.
SEO Was Never Easy—And That Hasn’t Changed
SEO isn’t going anywhere. It’s just evolving—like it always has. Some people act like AI search flipped the whole game overnight, but the truth is that SEO has always been competitive.
It was never a quick fix; it was about building strong, valuable content that attracts the right people.
That hasn’t changed.
What’s happening now?
Google’s AI summaries answer simple questions right in the search results, meaning fewer clicks for those. But AI isn’t always right. People still need to fact-check, verify sources, and read real content from businesses they trust.
That’s where smart SEO still wins.
Want an SEO strategy built for today’s search landscape?
I can help. Let’s talk.
AI is Changing Search—But Not in the Way You Think
Google’s AI-driven updates, like the Search Generative Experience (SGE), are shaking things up. Instead of clicking multiple links, users get AI-generated summaries. Sounds scary for SEO, right? Not so fast.
What’s Different:
More zero-click searches – AI answers basic questions without users needing to leave Google.
Search is more purchase-driven – Google is prioritizing content that leads to transactions.
Does this content get ignored – Generic, low-value blogs?
They’re not ranking like they used to.
What’s Still the Same:
People still Google everything.
AI or not, search isn’t going anywhere.
Trust and expertise win.
Google ranks content that’s actually helpful.
SEO is more than just blogs.
Site structure, technical SEO, backlinks, and user experience still matter.
Why Blogging Still Works
(If You Do It Right)
Some say blogging is pointless, but that’s only true if you’re writing just for the sake of writing.
SEO-driven blogs still work when they’re valuable, strategic, and designed to convert.
Here’s why:
1. AI Gets Things Wrong—A Lot
AI isn’t perfect. It pulls from various sources, sometimes outdated or just plain wrong. (We all remember the funny post about eating rocks, right?) When people need trustworthy, detailed insights, they look for real content written by experts—not a recycled AI guess.
⚡ This is where SEO-optimized, well-researched blogs help build credibility and drive real traffic.
2. Google Still Needs Real Content
Google wants to surface useful, reliable content. If you write blogs that actually help people, you still have a shot at ranking—especially if your content answers real user questions instead of just stuffing in keywords.
Need help creating blogs that rank? I build SEO strategies designed for real results. Let’s talk.
3. SEO Drives Sales, Not Just Traffic
Search is more purchase-driven than ever. People Google product comparisons, in-depth reviews, and expert advice before buying. Well-optimized blogs help potential customers make informed decisions, leading to higher conversions.
4. SEO Was Never About Quick Wins
People who say SEO doesn’t work often expected overnight results. SEO was always a long-term game. Now, businesses that invest in quality content, solid user experience, and strong technical SEO are the ones that will thrive.
Does Every Business Need a Blog?
Not necessarily.
Blogging is one tool in the SEO toolbox, but sometimes other strategies work better.
For example:
Local service businesses (plumbers, electricians) benefit more from Google Business Profile optimization and customer reviews than blogging.
E-commerce stores selling simple products often see better results from optimized product pages and Google Shopping ads.
Luxury brands rely more on branding and social media storytelling than SEO-driven blogs.
So, is SEO still worth it?
Absolutely!
SEO is evolving, not disappearing.
It’s shifting towards creating valuable content, focusing on purchase intent, and taking a more strategic approach to meet today’s search landscape. While AI is changing how people interact with Google, it’s not replacing the need for genuine, trustworthy content.
Write it down:
Quality Content is Key: Building strong, valuable content is more important than ever.
Focus on crafting detailed, well-researched articles that answer real user questions and showcase your expertise.
Adapt to AI Changes: Understand how AI is influencing search behaviour, like the rise of zero-click searches.
Tailor your strategy, make sure your content remains relevant and engaging.
Utilize Smart SEO Strategies: Whether you're a wellness practitioner, a coach, or a service-based business, an effective SEO strategy should include:
Valuable, well-crafted content that AI can’t replicate (you can record videos as well!).
Optimized landing and product pages designed for conversions.
Strong site structure and technical SEO to maintain high rankings.
Remember Goldyn Studio?
By working together, I helped her sewing studio achieve a first-page ranking, leading to more bookings and greater visibility in a competitive market. If a small business can see such significant results, imagine what we can achieve for your business!
Click here to see the Goldyn Studio Project.
Don’t let the noise about AI and SEO discourage you.
Instead, take this opportunity to refine your strategy.
Whether you're in Calgary or beyond, if you're ready to take your SEO to the next level, let's talk.
I'm passionate about helping small businesses, wellness practitioners, coaches, and consultants thrive.
SEO isn’t dead—it’s just different.
If you're looking for an SEO strategy that fits how search works today, I'm here to help.
Check out our latest SEO Project for Black Cat Florist. See the data we achieved, see the changes we made.
