Your website reflects your passion for helping others—but if it’s too gentle or vague, it might be turning away the very clients you want to serve. This guide walks you through common DIY website mistakes and shows you how to fix them, so your site can start working as hard as you do

These Canadian businesses aren’t just good at what they do—they’ve built websites that help them grow. Here’s what they’ve nailed, and what yours might be missing.

A one-page website isn’t just a clean, modern solution—it can boost conversions and SEO. Learn why it’s a better choice than Linktree and how it helps businesses in Calgary and across Canada.

Transforming The Roasterie's outdated website into a modern, user-friendly Shopify store. A case study on improving design, SEO, and functionality for one of Calgary’s most renowned coffee roasters.

Paid ads can be flashy, but they don’t build long-term growth. Discover why holistic SEO and a well-structured website are the keys to lasting success.

In 2025, your website is the core of your brand, essential for building trust and driving business. As search engines evolve, focus on delivering valuable content, a user-friendly experience, and clear messaging. Maintain brand consistency across all elements to convert visitors into loyal customers. Your site is your hub—build it with intention, and watch your brand thrive.

The key elements of a high-converting homepage, from clear navigation to SEO-friendly content. Plus, see what changes boosted my stats and brought in new clients.

Even SEO experts miss things! Here's how I fixed my bounce rate and why accessibility matters for your website.

Good web design boosts SEO. Together, they create a website that’s fast, mobile-friendly, and easy to find online.

A one-page website could be the right fit for your business if you're looking to simplify your online presence and focus on what matters

Tired of wrestling with templates? Discover why a custom-built website is the smarter choice for busy business owners who need something built to grow with them.

When we talk about minimizing friction in web design, we mean making things easier, balanced and smoother for your website visitors.